Is BMW still relevant in 2019?

[editorial by Rachelle Tilsley]

The subject of what’s been happening to BMW’s sustainability focus over the past five years, since they released the fully electric i3, is often debated.

With the release of the i3, they had the lead on their competitors as an electromobility pioneer. Then they seemed to fritter that away with a lack of progression, while other manufacturers charged on ahead.

But is that really the case? Let’s take a closer look at BMW.